delsurtranslations’ Business Growth Strategies

Just How did We Grow by 40% in One Year?

The Argentinian LSP Landscape

delsurtranslations not only survives, we thrive. Our business growth strategies involve much more than simply defining generalized indicators for growth. Our approach involves business intelligence to fulfill our clients’ needs and keep them coming back for more.

According to Nimdzi Insights’ recent report on The Argentinian LSP Landscape, delsurtranslations ranked as the fastest growing language services provider (LSP) in the country. In fact, our 40% growth rate in 2019 rang in at nearly double the average Argentinian LSP growth rate of 20.3 percent.

A graph showing delsur's 40% growth in one year

Data Source: Nimdzi Insights

 

Want to know how we did it? Well, you’re in luck! We’re pleased to share our business growth strategies with you!

A graph showing delsur's 40% growth in one yearData Source: Nimdzi Insights

 

Want to know how we did it? Well, you’re in luck! We’re pleased to share our business growth strategies with you!

Common Industry Challenges

It really doesn’t matter what line of business you are in since we all experience continuous challenges that often overlap. How do we expand our reach? How can we keep our customers engaged? Which business growth strategies work best to remain competitive? How can we create innovative and effective solutions for our clients? From political changes to fluctuations in the global economy, from workforce productivity to technological advancements, we are all working feverishly to not only stay afloat, but to prosper.

delsurtranslations’ Unique Solutions

Starting a business is complicated but growing it is even more so. Each and every day, competitors are nipping at our heels (and oftentimes we are nipping at theirs) to gain a competitive advantage. If this sounds familiar, then we are definitely on the same page. However, delsurtranslations continues to take the initiative, building and modifying our business growth strategies and finding unique solutions to common industry challenges. But that couldn’t be possible without a little humility. You see, the real secret is knowing we don’t know everything, and being humble enough to reach out to consultants for assistance. If you choose the right consultant, you’ll learn a great deal about your company. You’ll know, for instance, when it might be time to advance your tools to ensure continued (or increased) efficacy. A specialized consultancy service can help you recognize your true strengths, expose your current pain points, and provide strategic solutions to move you forward. This type of partnership, along with our strong work ethic, has certainly paid off. So, let’s shed some light on how we grew, with one unique solution at a time.

Rolling Out Additional Service Offerings

We are firmly embedded within the global language services industry. And, although we have traditionally offered professional translation services to larger multilingual vendors (MLVs), we have gradually started to unroll additional service offerings. We now offer multimedia services, including subtitling, dubbing, and voice-over services. We have also added a new translation specialization for the life sciences sector, new language combinations with our native Spanish, as well as additional Latin American languages, including Haitian Creole, Quechua and Guarani. We continue to consider new and exciting opportunities to offer unparalleled services to our partners, and look forward to what lies ahead.

Launching a New Line of Business

In 2018, we started providing outsourced professional services to companies from the localization industry. Although we mainly focused on filling our clients’ needs for project managers (PMs), we have also helped successfully locate skilled and experienced account managers, schedulers, business developers, multimedia and desktop publishing (DTP) experts, localization engineers, quality assurance professionals, and more. The exciting part? What initially started as a side service to ease our clients’ struggles for finding talents, soon became a business in itself.

Our new line of business now functions independently with its own staff and unique processes which has dramatically boosted delsurtranslations’ industry knowledge and presence. We help to create viable solutions for our clients by sourcing and vetting quality talents, and in so doing, we have also found high-quality resources for our company, strengthening our strategic growth.

Building (and maintaining) Positive Client Relationships

 

Clients ask and delsurtranslations responds.

 

After we finished our MBA in December 2018, we understood that we had the right experience and skill set to better serve our clients and to find the solutions they were looking for. We knew we had what it took to streamline our processes in order to better boost our team’s capabilities. We worked diligently to earn our clients’ trust in our steadfast commitment to each project and in our leadership role as service providers. As a result, delsurtranslations has built and maintained extraordinary relationships with our clients. We communicate like friends and work like partners, boosting our understanding of our clients’ specific needs. Commitment, Integrity, Honesty – we are honored to be your strategic partners in language services.

Embracing Technology

As technology continues to advance, each industry must negotiate the way it incorporates these advancements into the way we work, communicate, buy, and sell – and delsurtranslations is most definitely no exception. In fact, we have always fully embraced technology and have recognized that in many ways, it is the backbone of the global language services industry. For this very reason, we have never shied away from introducing new software and continue to use (and invest in) the most advanced technology on the market. We offer consistent, efficient, quality language services for every client and for every project.

By incorporating advanced technology into our workflow, we have been able to optimize our processes and mainstream client communication while maintaining control over our entire operation. Advanced technology has also allowed us to offer new services to our customers, especially those related to multimedia projects, data collection for AI engine training, machine translation, and more. From the proficient use of the latest CAT tools to the introduction of an upgraded management system, delsurtranslations ensures the highest level of service. Our commitment and respect for technology in our line of work has clearly been one of the key reasons for our continued growth and success.

Marketing, Marketing, and more Marketing!

But let’s face it, we cannot escape the need to invest in marketing. Not only do we now all compete in a global marketplace, but the language services industry in particular, is highly competitive. So, delsurtranslations stepped up to meet this challenge by investing in a long-range marketing plan for consistent, engaging, relevant, actionable content that caters specifically to our clients’ pain points and demonstrates our expert knowledge on certain key topics. But then we went a little further. We invested in a new website to strengthen awareness of our brand and of our services. We now ensure search engine optimization (SEO) is part of the equation for all published content. The results? A year ago, we had LinkedIn followers in the lower double digits. As of today, we have nearly 3,000 followers!

Graph showing increase in LinkedIn followers

Data Source: LinkedIn

Graph showing increase in LinkedIn followers

Data Source: LinkedIn

Here’s to Continued Success!

It is sometimes difficult to believe but delsurtranslations is moving into its 18th year of operation. Our ongoing success and growth is not only attributable to the maturity of our company and its key members, but it is likewise attributable to the maturity of the Argentinian language services industry and its ability to better serve the world. Strong ties among the delsurtranslations staff also help us to work as a unit and not as separate members. 

There is absolutely no doubt that challenges will continue to surface, fueling our need to advance our services and consider new offerings. However, alongside every challenge lies opportunity – and that is where delsurtranslations shines. We are committed to strategic business growth and development. Regardless of the fluctuating global market, our compass rose shines on.

If you are looking for a reliable partner that will help you realize your full potential, reach out to delsurtranslations. We not only know the industry, we like what we do!

 

Built in Partnership with GIM Content Management

REFERENCES

Hickey, Sarah. “The Argentinian LSP Landscape.” Nimdzi, 27 May 2020, www.nimdzi.com/argentinian-lsp-landscape/.

LinkedIn, www.linkedin.com/.

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